Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

Retailers are being urged to check exactly what Google is telling shoppers about their products after a new Google Ads report revealed how AI can generate alternative product titles and serve them ...

As AI agents become more commonly integrated into ecommerce workflows, GetHookd has launched an API and Model Context Pr ...

Google AI Mode ads are built from your Merchant Center feed, not written by advertisers. Here's which attributes and ...

For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie. Google’s Performance Max (PMax) campaign type has reached its ...

AppLovin's strategic partnership with Google Cloud has significantly improved its unit economics, benefiting both the company and its customers, leading to strong performance in 2024. The company's ...

French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms ...

Ecommerce, quick commerce and food delivery platforms are projected to generate more than Rs 28,000 crore in revenue from advertising in 2026, up 30% from last year, making ads a critical margin lever ...