The campaign is directed by filmmaker Joseph Kahn and focuses on the ease of casino play through the motion of spinning.

You’ve got to know when to hold ‘em. Know when to fold ‘em. Know when to walk away. And if you’re the two golfers in the latest DraftKings ad, you’ve got to know when to run. Among the scenes in the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. DraftKings is strengthening its foothold in sports ...

With the NFL season in full swing, bettors are ferociously researching and planning out their bets for the week. From single plays to massive parlays, gambling has become a major part of the sports ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.